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Social Media Marketiing with Twitter

If you ever read my article about using social media for your marketing, in those article I wrote about Twitter. What is Twitter? Twitter is a wildly popular microblogging service. It involves writing Tweets, which are short updates of a maximum of 140 characters that tell your followers what you are up to. 

Although your Tweets are technically supposed to answer the question, "What are you doing?" Twitter has moved far beyond that. Tweets are used to share stories, link to photos, promote content, break news, and a whole lot more. Twitter has also become an incredibly important tool for social media marketing professionals. How we use Twitter as our social media marketing? There are 12 ways to use Twitter as our social media marketing. Here are 12 ways in which Twitter  can be use as your social media marketing campaign.
1. Sharing Links to Item of Interest
As soon as you read something online that you think is interesting, it is easy to share it on Twitter with all of your followers. Twitter is highly effective in this manner because it is such a quick way to be able to reach a large group of people. You can also get a lot of great ideas for blog posts from Twitter since many new ideas and stories are floating around that haven’t even made it to the blogosphere and definitely not to mainstream media.

2. Building Your Network

Using Twitter is a great way to build your network because it allows you to find and follow people with similar interests. You can use Steeple to find people who live in your geographical area. You can also use other tools that help you find new people to follow based upon who your Twitter friends follow.

3. Build Relationships within Your Current Network

People in different networks often use Twitter to connect with their contacts instantly rather than using instant messaging for that purpose. Furthermore, many people use Twitter to connect with their network during events like conferences.

4. Re-Distributing Content from Your Blog or Website

Twitter can be used to redistribute content from your blog or website. However, you should take care to do this thoughtfully since many of your Twitter followers may already read your blog. For that reason, you may want to avoid using a blog plug-in that automatically Tweets your posts. Your best bet is to Tweet your content manually and customize each Tweet so it doesn't get old.

5. Get Involved in Live Tweeting Events

Twitter launched at SXSW last year, catapulting microblogging conferences to fame. Live Tweeting events are great because they are a form of citizen journalism that allow you to connect with several new people in your niche while making active and valuable contributions to current discussions in your community.

6. Pitching Stories to Journalists on Twitter

You can send a direct message to a journalist who is following you on Twitter to pitch a story idea.

7. Communicating with Your Team

You can use Twitter as a company intranet that connects all of your employees. Twitter can be particularly useful in this regard if you have a virtual business with employees in different geographical locations. You can set your updates to private for security reasons. Anytime you are working on group projects, you can stay in touch with your team members using Twitter.

8. Brand Monitoring

Stay up to date with any mentions of your business on Twitter. If there is anything negative, you will be able to counter it quickly. You can also use Twitter as a way to receive feedback from your customers and improve your business. Just ask your followers to give their opinion on something. For example, if you designed a new website, ask your followers what they think about it and get their constructive criticisms so you can make your site design even better.

9. Acquire More Votes on Social Media Websites

If you have submitted a story to Digg, Reddit, StumbleUpon, or any other social voting website, tweet a link to that submission to try to score more votes from your followers. If your followers like what they see, they are sure to vote for your content.

10. Hiring People

Looking for a programmer, designer, or writer? Whatever type of professional you seek, try finding them on Twitter. Simply send your followers a tweet telling them you are looking for someone for a job. They can either recommend someone to you or offer themselves for the job. Using Twitter in this way is ideal for finding qualified freelancers. It is much more convenient than putting out a classified ad.

11. Build Your Personal Brand

When you use Twitter to talk about things as mundane as what you ate for breakfast or how you are going to sleep early tonight, you make your followers feel like you are casual and approachable. Even those running a company that has a cold, corporate brand image could create more appeal and build a unique personal brand using Twitter.

12. Streamline Electronic Communications

When you use Twitter, you’re likely to find yourself using IM, email, and other electronic communication methods less. Twitter not only provides public chatting through Tweets, it also allows you to send direct messages. Twitter will help you streamline your electronic communications, allowing you to scale back online.

source are from Ron Knight.


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a Multimedia Notebook Monster from Toshiba

Finally the day has come, Toshiba has announce it's brilliant stuff for all gadget freak. It's a notebook called Flagship P500. Like all usually notebook feature, but this thing right here is more powerful with full support for multimedia application. 

Toshiba Flagship P500 is sassy and shiny notebook represents anything but the pinnacle of web-centric mobile computing convenience. 

With physical specifications that clearly define it as a space-saving desktop replacement, Toshiba’s new flagship P500 is a multimedia workhorse that boasts an eye-popping (and potentially battery-draining) 18.4-inch TruBrite LCD display that’s likely to attract the more affluent gaming consumer.

Powered by an Intel Core 2 Duo processor alongside up to 8GBs of DDR2 RAM, the P500 harbours a growling NVIDIA GeForce GT 230M graphics solution augmented with 1GB VRAM – a GeForce G210M variant with 512MBs of VRAM will also be available.

With thoroughly respectable core performance duly taken care of, Toshiba’s glossy powerhouse also looks to tempt prospective buyers with the inclusion of multimedia features such as an embedded TV tuner (analogue and digital DVB-T reception), a Blu-ray ReWritable drive to take full advantage of the computer’s 1080p resolution, and also Resolution+, which is an up-scaling algorithm to improve the quality of standard definition (SD) DVD discs.

Other expansion elements expected to be available through the P500 when it hits retail outlets in the fourth quarter of 2009 include ExpressCard support, FireWire, eSATA, a 5-in-1 card reader, Sleep-and-Charge technology and also a trio of USB ports.


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Marketing in the New Era of Technology Eco-System

There is a whole technological Ecosystem developing before our eyes, that we can either ignore; adapt to slowly at our own pace (recommended!); or race to embrace. These new methods of network marketing provide us with everything from enhanced lead generation, to high level CRM (Customer Relationship Management). Knowing that many industries are slow to move in the technological arena, I am confident that this "Snapshot" will be eye-opening to many of you!

Our Top 5 Sites for Social Networking and Micro-Blogging

These are not just communication devices to chat from, they generate leads and help close sales by increasing exposure and developing relationships. Another purpose they serve is to improve your organic ranking, as search engines are now sending traffic to your site based on these social networking "traffic sources". Here are just a few to consider... 
1. LinkedIn - Use LinkedIn for business referrals and leads. A great way to introduce men to your business. This business-oriented site is used for professional networking and has a primary demographic of males averaging 41 years of age. Your developed "connections" are people you know and trust in the business. Your connections, connections & their connections (called second degree and third degree connections) allow you to be introduced to possible business opportunities. You can join relevant alumni, industry, or professional groups of your choice.

2. Twitter - Use Twitter to notify your clients of latest business developments; promotions and business initiatives. Demographic of 35-49 is biggest. This "follow-me" site allows you to put in up to 140 characters which are displayed on your profile page and delivered to those who have subscribed to, or are following you. You can restrict or allow open access to your "tweets". It's free unless you use SMS (short message service). 6 million unique visitors monthly. Currently the fastest growing site in the Member Communities category for 2009. Although discovered by the media, still under 7% of the population uses it, but growth over last year was a whopping 1,382% .

3. BizNik - Use BizNik to establish yourself as an expert in your industry through articles and content. BizNik is for people building real businesses. It's a good place to go to share conversation about your business and entrepreneurial endeavours. The site is based on relationships, not referrals. You can teach a seminar; post on the boards; download your articles; host an online event; attend an online event, etc.

4. Facebook - Use Facebook to "tap into the fountain of youth". Join in by city; workplace; school, etc. You can choose your friends and use privacy settings which allow you to control what type of information is automatically shared. The most popular application is the ability to upload unlĂ­mited photos. You can now also send "gifts" for $1.00 with a personalized message to your friends; and post free classified ads to those in your network. 228% growth year over year, with the fastest growing demographic being those 25 years and older.

5. MySpace - Use MySpace to recruit, educate, introduce and boost awareness of your business and industry as a whole. One of the fastest growing websites of all time, with the primary user being 18 years of age and older. This interactive network is a user-submitted site of friends, groups, videos, musicians, photos, blogs, etc. You can use "bulletins" to deliver your message; designated groups can share a common page and message board; full service classified listings are available; you can upload recordings, and much more.  
More options... bebo.com; care2.com; classmates.com; del.icio.us; digg.com; flickr.com; friendster.com; meetup.com; orkut.com; ryze.com; stumbleupon.com; yahoo!360; xanga.com; to over 100! And once you have made those decisions, consider these next two systems that are here and should be "coming down your pipes" SOON...

Mobile Marketing

This is the ability to reach consumers on their mobile devices, "where they are", with incentive advertising and email campaigns. Still in its early stages, perfecting mobile-friendly formats and savvy ways to deliver your message to this captive audience will require a unique approach and your research. Studies show that ad agencies big and small are all rushing to develop mobile-based promotional tools - it's going to be huge and it's coming fast. It's time for you to catch up with exploding consumer online demands. Still only 19% of mobile users have used mobile marketing, but critics say that it increases consumer awareness by up to 24% and increases intent to purchase by almost 5% - that's good...
The Virtual Office

Your office must be wherever you are - you can conduct business from almost anywhere today. If you're on the move, you'll need a cell phone/smart phone/personal digital assistant with wireless web. While on the go, use instant messaging and social networking sites to alert, modify, and monitor staff and client wants and needs, on the spot. Your virtual office might consist of some, or all of these:
• Videoconferencing and/or teleconferencing combined with presentation software that will allow you to communicate with several people in real time, worldwide;

• Live streaming video enables the user to view in real time, anything from a demonstration of services, to an onsite, hands-on educational program;

• Web-hosted scheduling and booking tools will allow you to manage appointments online;

• Blogs, eNews and Forums are important informational tools to help endorse your brand;

• Web conferencing (webinars) make it simple to hold live interactive seminars with anyone at any time;

• Podcasts are great marketing tools as well as a great educational means for teaching and training staff and your target markets;

• Online video has climbed 340% in recent years, as a means to introduce; learn; and sell from;

• Online sales (shop with us) are fast becoming necessary as a passive, supplementary revenue stream in the business environment.
If necessary, consider hiring a Virtual Assistant/Cyber Assistant (VA/CA - just Google) and get help with new ways on getting things done in a cyber-environment. Enjoy!

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Online Businesses That Don't Fail

Many people who are trying to dream up a domain name for their business discover just how common a unique idea might be. Welcome to the web! Trying to find a domain name that has not been taken is classic needle in a haystack. You can short-cut the process by doing your keyword research first.

If you know what search terms people are using to find your products and services you can back your way into a domain name that gets more merit in those searches. And that's just the beginning of understanding how to take an idea online.

What I have also come to discover is that there is a proliferation of people out there with great ideas and many of them may even have an idea similar to yours. EXECUTION is what turns an idea into an enterprise. And that is what separates the men from the boys (and the girls from the women). 
Execution is a matter of process. I mean process in the literal sense. A successful business needs a roadmap. No successful business that I know of flies by the seat of its pants and many may get there after a lot of failures, trial and error and sometimes costly ventures. But ultimately, a successful business lands on a formula, a process that allows them to deliver consistent results for their clients.

I work with a lot of people who want to start an ecommerce business for many reasons. For the most part, they all have good ideas and most have a good general knowledge about their wares. But very few know how to manifest their ideas online.

There are two roads to take in light of this. The first is to "jump in" - wing it! The second is to find a process that will work for your business. Even if you have to pay more money initially for the second option, you will save time, money, head-aches and heart-ache by the time your business begins to generate a return. If you go the first route, you may in fact never get there. By our conservative estimate, 70% of new online ventures fail.

The good news is that the process for developing your online business is quite easy to execute if you get a little guidance. Here are some of the basic things you should research and understand before embarking on an ecommerce business.

Keyword Research

Keyword research equals market research. People that skip this step are not only shortcutting the process planning stages, they are undermining their ability to succeed! There are plenty of free resources on the web to not only do your research but also educate you with respect to what you should be looking for.
For example, if you decide that the most general search term in your category is one of the ones you'll focus on, you might as well just beat your head against the wall! The point is, there might be a LOT of searches relative to that keyword BUT you may not ever show up in the search engines for it. The scope of this article doesn't afford time to explain the process of choosing keywords that you can rank for, so I'll save that for a future article. But rest assured that this is one of the most important steps in the process.

Site Planning

Once you have your keywords, you should begin site planning. We recommend you build your site outline first and then see where your chosen keywords go into the site map.

Your site outline generally mirrors your site map. You'll find that the keywords that you have chosen belong under certain headings in your site map. You may have to plan separate pages for specific keywords, and that's OK. Part of your business planning will be to understand how to write for the web. Plan on a 500-700 word article, appropriate pictures, and apply basic on-page SEO. This gets most of my new clients glassy-eyed again and it will take another article to explain "basic on-page SEO". 
Think Outside The Box

Your keywords define a set of articles. These articles don't all have to go on your site. You should plan to write articles for distribution as well to help promote your site and start building links to your site. "Article Marketing" is one of the most effective means to promote your products or services and get links referring back to your site. The links, by the way, are keywords hyperlinked to appropriate pages in your site.

Get Connected

Start blogging. Set up a You-Tube channel specific to your business. Set up a social media business page on Facebook. Set up a Twitter account and start following people in your demographic. They'll start following you too! Get on Linked-in if it makes sense (B2B).

Marketing and gaining business exposure is a function of being a part of the web community. Once your site is set-up with basic SEO guidelines, the search engines will start to find it (if you've chosen your keywords carefully). But that's not enough. You business is not simply just having a website. Start engaging in as much of the social web as makes sense and plan on a significant amount of time reaching out, helping and contributing. The return on your effort will pay off. 
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