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Automated form of podcasting that allows bloggers and blog readers to generate audio versions of text blogs from RSS feeds.


A blog where the posts consist mainly of voice recordings sent by mobile phone, sometimes with some short text message added for metadata purposes. (cf. podcasting)


Supposedly a list of bloggers (also called A-Listers) that receives more traffic and attention than the rest of the blogosphere. The existence of such an A-List is debated, as well as the reasons behind the higher popularity of those bloggers.


The most popular advertising network on the Internet. It is owned by Google, and it allows bloggers to monetize their blogs by displaying contextual text messages. Every time someone clicks on one of the text links, the blogger will earn some money (ranging from $0.01 up to $50 in some rare cases).


The opposite end of AdSense. Google AdWords enables companies and individuals to promote their products, services and websites under a cost per click (CPC) model. The advertiser needs to specify the keywords that he wants to target, and how much he is willing to pay for each click. The ads might appear on Google’s search results as well as on the AdSense units found on other websites (called “Content Network).

Affiliate Marketing

A popular way to make money online where you have a merchant that is willing to let other people (affiliates) sell his own products or services, in exchange for a commission. Commissions can be fixed or variable, and based on clicks, leads or sales.


The most popular spam filter plugin for WordPress blogs. It was created by the same company that coded WordPress, called Automattic.

Alexa An internet company (subsidiary of Amazon.com) that tracks the traffic for all websites on the Internet. The rankings used to be inferred from the statistical usage of a browser toolbar. Recently they changed the algorithm to remove the toolbar bias in favor of technology related website. Keep in mind that the lower the Alexa ranking, the higher the traffic of the website. There is some controversy regarding the accuracy of the rankings.

Anchor Text

The text of a backlink. Most search engine experts agree that the archor text is a factor that can influence largely the search rankings of a website or web page. The more topical they are the better (provided some variety is included, else a spam penalty could occur).


A section of a blog where all or some of the existing posts are displayed. They can be displayed by category, by month, by year and so on.


A web feed syndication format, developed as an alternative for RSS. It basically enables people to receive updates from a website whenever new content is published.


Company founded by Matt Mullenweg, and responsible for the development of WordPress.org (the blogging software) and WordPress.com (the hosting platform), among other projects.



Hyperlinks present in other blogs or websites that point either to the homepage or to internal pages of a website. They are important because Google and other search engines relate the number and quality of backlinks to the trust level of that website.


A humorous reference to the world of librarian blogging


A group of SEO and online marketing techniques that are not necessarily ethical, and sometimes not even legal. Hiding text behind images or using doorway pages with redirects are examples of blackhat techniques.


The audience, or readership, of a blog


a humourous misspelling of ‘blog’


a math oriented blog. A portmanteau of “math” and “blog”.


A blog focusing on commentary about the law, generally written by a law professor, law student, or lawyer. A portmanteau of “law” and “blog”.


A blog entry consisting of a request to the readers, such as for information or contributions. A portmanteau of “blog” and “beg”. Also called “Lazyweb.”

Blog Carnival

A blog article that contains links to other articles covering a specific topic. Most blog carnivals are hosted by a rotating list of frequent contributors to the carnival, and serve to both generate new posts by contributors and highlight new bloggers posting matter in that subject area.

Blistless or B-listless

When a blogger becomes listless or apathetic about posting. It is also indicative of what will happen to the blogger’s mailing list.

Blog client

(weblog client) is software to manage (post, edit) blogs from operating system with no need to launch a web browser. A typical blog client has an editor, a spell-checker and a few more options that simplify content creation and editing.


Person who runs a blog. Also blogger.com, a popular blog hosting web site. Rarely: weblogger.


Blogs written by and for Mormons (a portmanteau of “blog” and “Tabernacle”. Generally refers to faithful Mormon bloggers and sometimes refers to a specific grouping of faithful Mormon bloggers.


One of the most popular blog awards.

Blog Farm

A website constructed from a group of linked weblogs, typically with the main blog aggregating the total content/acting as a gateway.

Blog feed

The XML-based file in which the blog hosting software places a machine-readable version of the blog so that it may be “syndicated” for further distribution on the web. Formats such as RSS and Atom are used to structure the XML file.

Blog hopping

to follow links from one blog entry to another, with related side-trips to various articles, sites, discussion forums, and more.


A small blog entry, usually one or two sentences long.


A portmanteau of “blog” and “pioneer”, meaning a person who blogs with an expert or pioneering attitude.


A portmanteau of “blog” and “logorrhea”, meaning excessive and/or incoherent talkativeness in a weblog.


All blogs, or the blogging community. Also called blogistan or, more rarely, blogspace.


A list of blogs. A blogger features a list of their favorite blogs in the sidebar of their blog.

Blog site

The web location (URL) of a blog, which may be either a dedicated domain, a sub-domain, or embedded within a web site.


Sometimes confused with a simple blog or blog site, but a blogsite is a web site which combines blog feeds from a variety of sources, as well as non-blog sources, and adds significant value over the raw blog feeds.


A person who refuses to respond to comments on their blog from people outside their circle of friends.


The state of being unable to think of any topic to blog about, leading to irregular, strained blog entries. A rush of interesting events can clear the block; this is sometimes known as a blenema.


When a large amount of activity, information and opinion erupts around a particular subject or controversy in the blogosphere, it is sometimes called a blogstorm or blog swarm.


A play on the term mainstream that references the alternative news and information network growing up around weblogs and user driven content mechanisms. Can also be used as a play on the phrase “thought-stream”, referring to the stream of consciousness as expressed through a weblog.


Pioneered by Blogger.com, BlogThis links on a blog allow the reader to automatically generate a blog entry based on the blog entry he/she is reading, and post to their blog.


A troll who specialises in blogs. A portmanteau of “blog” and “troll.”


A blogger who exhibits adolescent tendencies and lacks basic social graces or good manners. A portmanteau of “blog” and “booger.”


Writing about personal matters that are barely interesting even to the writer — preferably in a slightly bent fashion so as to make it fun to read in spite of the subject matter.



This is a method of organizing blog entries by assigning each entry to a predetermined topic. Each topic (category) will link to a list of entries, all with related content.


A blog detailing the lives of movie stars, musicians, and other celebrities, much like tabloid magazines. They often feature embarrassing or revealing paparazzi photos.


A person’s circle of online communities.

Collaborative blog

A blog (usually focused on a single issue or political stripe) on which multiple users enjoy posting permission. Also known as group blog.


Virtually all blog platforms contain a comment system where readers are able to comment and leave feedback on each page and/or post of the blog. The author might or might not require user registration before a comment can be posted. This feature transformed blogs into live conversations, and it contributed largely to their overall success on the Internet.

Comment spam

Like e-mail spam. Robot “spambots” flood a blog with advertising in the form of bogus comments. A serious problem that requires bloggers and blog platforms to have tools to exclude some users or ban some addresses in comments.


A web analytics company that, like Alexa, tracks and estimates the traffic levels of websites. They have a particular bias towards the U.S. market.


Acronym for Cost-per-Click, and it represents a form of online advertising where advertisers bid an amount of money that they are willing to spend for every visitor that clicks on his ad and visits his website or product page. On the other side you have publishers that choose to display CPC ads on their sides, and they earn money for every click. The most popular CPC ad network on the Internet is Google AdWords-AdSense, and CPC rates can vary from $0.01 up to $50 in some rare cases.


Acronym for Cost-per-Action, and it represents a form of online advertising where advertisers pay when visitors perform a specific action (e.g., when they sign up for an email newsletter or when they end up purchasing the product). Most affiliate marketing programs tend to use a CPA scheme.


Acronym for Cost-per-Mille, where mille means 1000 in Latin. CPM, therefore, is the cost per 1000 page impressions, and it represents a form of online advertising where advertisers will pay a fixed price for getting their banners or ads displayed 1000 times on a specific website.


Acronym for Cascading Style Sheets, and it is a language used to style web pages written in HTML and XHTML. The advantage of CSS is that it allows you to control the style of any number of pages simultaneously from a central location (the CSS file).


Dark Blog

A non-public blog (e.g. behind a firewall)

Desktop Blogging Client

An off-line blog management (posting, editing and archiving) tool


The original and most popular social bookmarking site. It is a basically a user-driven site, where the members of the community get to decide (by voting or burying the stories) what should go to the front page and what should not. For most web publishers, getting featured on Digg is a joy. It can send tens of thousands of visitors in a single day. There is some controversy around the quality of this traffic though, due to the peculiar traits of Digg users. For example, it is reported that those visitors don’t stick on the website for long, and they rarely click on ads.

Digg Auto-Bury

It has never been officially confirmed by Digg, but there is strong evidence to suggest that they have a penalty that makes it impossible for the penalized website to reach the front page, regardless of how many votes its stories might receive. Websites and blogs receive the auto-bury penalty when users report them for spam or for not submitting original content repeatedly.

Digg Bury-Brigade

A group (or groups) or active and loyal Digg users that try to keep the site free from what they consider to be spam or low quality content. The make this control by mass burying stories. Certain topics tend to get targeted often by those groups, including blogging, online marketing and search engine optimization.


Also known as domain name or hostname, it is a name that identifies a website or computer on the Internet. An example of a domain is yahoo.com. Notice that http://www.yahoo.com is no longer the domain but rather an URL.

Duplicate content

The presence of very similar content (usually text) inside a website or across different websites. Search engines tend to penalize websites that contain a large amount of duplicate content.



Short for “favorites icon,” it is basically an icon associated with a website that will appear on the browser URL bar or on the bookmarks section. They are used to make it easier to identify the website in question.


Also called web feed or news feed, is a data format used on the Internet to allow users to receive updates from their favorite websites and blogs, as soon as new content is available. There are two main feed formats: RSS and Atom.

Feed count

Usually the term refers to a widget by Feedburner that reports the total number of RSS subscribers to a given blog.


A web company (acquired by Google recently) that provides added servers for website owners that publish an RSS feed. It is a free service, and it allows you to make your feed more human friendly, to add special features, and to collect data and statistics about your subscribers.


To rebut a blog entry in a line-by-line fashion.


A portmanteau of “fake” and “blog”. A blog that’s ghostwritten by someone, such as in the marketing department.
A Photoblog.


Acronym for File Transfer Protocol. It is a network protocol used to transfer data from one computer to another. If you have a hosting company, you will need to use it to transfer site files from your computer to the servers of the company.



A first-person recording of an activity, in which the person doing the recording is a participant in the activity. Probably a portmanteau of “gonzo” and “blog”.


The “Good Bye Cruel World” diary is when a Kossack decides that Daily Kos has become too (fill in the blank) or isn’t nearly (fill in the blank) enough for him or her to continue visiting the site. General chaos ensues in the Comments as other Kossacks agree, disagree, and wish the diarist good luck or good riddance.

Google Analytics

A free service provided by Google that gives a website owner all sorts of information and statistics about the incoming traffic and visitors. Google Analytics is also known as one of the most reliable web analytics services (others like Webalizer or AwStats tend to over estimate the numbers by including non-human traffic on the data).

Google Reader

The most popular RSS reader around the Internet. It is a web-based application that allows the user to subscribe to and manage RSS feeds. Given its popularity many websites use special badges to let the user subscribe to Google Reader directly.


A portmanteau of “gulag” and “blog”. Used when a blog is so dismal and depressing, it’s as if it were written in a Soviet labour camp.



Number of users visited is often referred as hits. (website / blog hits)


Also known as inline linking and bandwidth theft, hotlinking refers to the practice of using objects (most of the times images) from one site inside the page of a second site. While this practice was recognized by the original web architecture, lately people tend to associate it with malicious uses. When you hotlink to the images hosted on another site, for instance, you will end up “stealing” the bandwidth of that website and possibly infringing its copyrights.


“Hat Tip” An acknowledgment of the source where you found the noteworthy item.



Sudden and possibly overwhelming increase in traffic to a site after being linked to by the Instapundit



an annual quasi-Liberal webblog award.


aka “knowledge log”, a type of blog usually used by knowledge workers and posted on a company intranet for sharing company knowledge.

Kos Kid

A term for any one who posts, or reads regularly, the blog Daily Kos. Also known as “Kwazy Kos Kids” after the eccentric nature of some of the members.


Lazy Web

Making a suggestion to an internet community in the hopes that someone else will do the work.

Link Love

linking to a site or blog, usually unsolicited, that you like, enjoy, or find useful.


A list of recently-bookmarked links with brief descriptions, in the sidebar of a blog. legislatorbloggers


Any form of web content (e.g., articles, web tools, quizzes, videos, images) that is created with the main purpose of attracting links to the website that is publishing it. The quantity and quality of backlinks is one of the main factors behind Google’s search algorithm, hence why people value them so much. There are even online marketers specialized in creating linkbait campaigns.

Load time

The time, usually expressed in seconds, that a website takes to load. Most webmasters aim to have fast loading websites, since this is a paramount factor of the user experience. There is research confirming that most web users will skip a website altogether if it fails to load within 5 seconds.

Log in, blog to, log out

a catchphrase referring to blogger style of activity.


Meta tags

Those are HTML tags that resides in the section of a web page. Unlike other HTML tags, meta tags do not appear anywhere on the page itself, so most visitors never see them. Different meta tags serve different purposes, but they are generally used to provide additional information about the page to search engines bots.


Term for blogs written by members or veterans of any branch of service - Army, Navy, Air Force, or Marines. A contraction of military and blog.


A portmanteau of “mobile” and “blog”. A blog featuring posts sent mainly by mobile phone, using SMS or MMS messages. They are often photoblogs.


Term to encompass blogs written by mothers. A portmanteau of “mom” and “blogosphere”.

Movable Type

A blogging software created by Six Apart. On 2007 they transformed it into a free platform (released under the GPL General Public License).


Creating, maintaining, and running multiple blogs (2 or more) simultaneously.


An individual, business, or institution that runs multiple blogs.



A computer server that will map a domain name (which is human friendly) to a computer identifier such as the IP address (which is machine friendly). Those servers implement the DNS (Domain Name System) protocol. If your hosting company is HOST X, for example, you would need to set your domain name servers to ns1.hostx.com (the nameserver), so that when someone types your domain.com, the DNS will know what server will know to map that name into an IP address.

Natural Blogarithm

Used to describe the vibe or rhythm of the blogging community. A portmanteau of blog and natural logarithm.


In online jargon, it refers to a specific topic or subject. Most websites cover one or more niches. Examples include sports, gossip, humor and finance. Some niches are said to be more popular and/or profitable then others.


Also called nofollow tag or link condom, it is a tag inserted in the link code that communicates to crawling bots and search engines that they should not follow the link, and thus not consider it as a real link that would otherwise pass trust (in common jargon, link juice). Google and other search engines recommend that all paid links should contain this tag, because since they are not editorial they should not affect search engine rankings.



Also called Google PageRank, it is a metric system used by Google to evaluate the trust level of different websites. It has a scale that goes from 0 to 10, where 10 is the highest level of trust you can get. There is a complex algorithm behind the scale, but the most important factor influencing it is the number and the quality of backlinks of the website in question. The nominal PageRank (the one that is visible to everyone using the Google toolbar) is updated quarterly or so, while the real one is constantly updated.

Page Views

Also called impressions. Every time a user loads a page from a website, one page view is generated. One single user, for example, can generate several page views through out his visit on a website. Popular websites can generate millions of page views every month.

Partial and full feeds

Whenever you publish a web feed from a blog or website, you can choose the part of your content that will go the feed. There are two main options: full feeds and partial feeds. Full feeds will carry all the content that is published on the website. Partial feeds, on the other hands, will carry only a brief excerpt of the content. Some people argue that partial feeds are better for monetization of a website, since they force the subscribe to click on the items that interested him, visiting the website. Most people, however, prefer to publish a full feed, because it represents a much higher incentive for people to subscribe.


Potentially Exciting News Under Scrutiny. Use this when you have something big that you can’t wait to show to the blogosphere.


Permanent link. The unique URL of a single post. Use this when you want to link to a post somewhere.


Type of blog utilising the Gopher protocol instead of HTTP


A blog mostly containing photos, posted constantly and chronologically.


An acronym for PHP: Hypertext Processor (recursive), it is a scripting language desigend for the creation of dynamic web pages. Many websites (e.g., Digg.com) are built around PHP, as well as some blogging platforms (e.g., WordPress). If you are a blogger or webmaster, there are good chances that you will sooner or later come across PHP.

Pillar article

A term coined by Yaro Starak, which represents a long and structured article, containing useful information or resources, that is published in a blog. Pillar articles are vital for building authority and generating traffic on your blog. Both of those factors come from other bloggers that find the value on the pillar article and link to it.


The alert in the TrackBack system that notifies the original poster of a blog post when someone else writes an entry concerning the original post.


A network tool used to notify a website when someone else has linked or referred to it. Most blogging platforms handle pingbacks automatically. That is, when someone links to an article that you wrote, his link will appear in your comments section.


Tim Lindgren has used the term “place blogging” to describe weblogs that focus on events and people with a hyperlocal scope.


Political blog - blog containing mainly politically-oriented material.


An open source software that enables the user to create a social bookmarking site on his own site. The most famous site running on Pligg is Sphinn.com.


Contraction of “iPod” and “broadcasting” (but not for iPods only). Posting audio and video material on a blog and its RSS feed, for digital players.


An entry written and published to a blog.

Pro Blogger

A professional blogger that generates enough income with his blog (or blogs) to be able to live with it.


The first website aimed to teach other people how to blog and how to generate money from their blogs. It was created by Darren Rowse in 2003.



Really Simple Syndication is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.

RSS aggregator

Software or online service allowing a blogger to read an RSS feed, especially the latest posts on their favourite blogs. Also called a reader, or feedreader.

RSS feed

The file containing a blog’s latest posts. It is read by an RSS aggregator/reader and shows at once when a blog has been updated. It may contain only the title of the post, the title plus the first few lines of a post, or the entire post.



Someone that copies posts from other sources (blogs or websites) and pastes on hiw own website, with or without credit, and without permission of the author. Notice that scraping can occur manually or automaicall, and the scraper uses a RSS feed scraping tool. Scraping is obviously a violation of copyrights.


Term to encompass blogs written by professional and aspiring screenwriters. A portmanteau of “scribe” and “blogosphere”.


Acronym for search engine optmization. It includes several activities that are aimed to improve the rankings of a website inside the results page of search engines (mostly Google these days). There are main two groups of activities: on-site optimization, which tries to optimize the different tags and the content on the website; and off-site optimization which tries to work on external factors like the number and quality of backlinks, promotion techniques and so on.


Acronym for search engine results page. When you search on Google for some keyword or term, you will be presented with 10 results that fit your search query. That page is a SERP.


An acronym; Stubborn, Hostile And Resentful Troll, the most feared kind. A blog that falls victim to such a troll is said to have been “sharted”. A blogger who vandalises their own page for sympathy is said to have sharted themselves.


Weblogs to produce shocking discussions by posting various shocking content.

Spam blog

A blog which is composed of spam. A Spam blog or “any blog whose creator doesn’t add any written value.”


The Slashdot effect can hit blogs or other website, and is caused by a major website (usually Slashdot, but also Digg, Metafilter, Boing Boing, Instapundit and others) sending huge amounts of temporary traffic that often slow down the server.

Social Bookmarking

Also called social news aggregators or community bookmarking. A family of websites that allow users to discover, submit, share and vote on stories and articles from around the Internet. The most popular social bookmarking sites are Digg.com, Reddit.com, StumbleUpon.com and Del.icio.us.

Social media

A broad term used to define website and web applications where you have social interactions around a media form (text, images, audio, video, or any combination of them). Examples of social media include blogs, online forums, social networks, Wikipedia and so on.

Social networks

On the web, the term encompass a wide range of websites and applications, wherever the goal is to let users of a certain group or having a certain interest to connect, interact and share things. Popular examples include MySpace.com and LinkedIn.com.


A term used to refer to a ’spam blog’, made popular in 2005 by Mark Cuban


A term used to describe blogs used primarily to publish written stories and poetry used for practice usually by aspiring writers.


A very popular social bookmarking sites focused on enabling its users to discover new and interesting websites. It works around a browser toolbar that allows users to vote stories up or down, and to click on a “Stumble!” button that will serve a random website or page, based on the user preferences and on what similar users voted up in the past.


Visitors that either grabbed the feed of a website or that subscribed to receive updates via email. Whenever the site is updated with new content, those subscribers will be informed about it or receive the content integrally on the RSS reader or email inbox. Webmasters and bloggers value subscribers because the represent a loyal and stable source of traffic.


A spiritually themed post on a blog not normally focused on spiritual matters.



Similarly to categories, tags are used to classificy the articles rn content on a website. Tags, however, are more flexible than categories, and usually are used in a more specific way. One article or post is usually filed under one broad category, and many tags are assigned to it.


A search engine for blogs, which tracks blogs, links and posts from around the world. It was very popular until a couple of years ago, although lately it is losing attention. One of its famous features is the Technorati Top 100 list, which ranks the largest 100 blogs in the world according to links from other blogs.


Templates, used on the “back end” of a blog that work together to handle information and present it on a blog.

Text Link Ads

A form of online advertising where the advertiser purchases a link on another website, with a text of his choice, and usually without the nofollow tag. This practice was very popular until last year, but then Google started penalizing sites that were either buying or selling text links with the purpose of altering search engine results, and as a consequence the text link ads market halted somewhat.


CSS based code that when applied to the templates will result in visual element changes to the blog. The theme, as a whole, is also referred to as a blog design.


Most blogs publish content in a chronological order, and therefore each article or post carries a timestamp that reveals when it was first published. Blogging platforms like WordPress have a flexible timestamp feature, allowing the user to pre-schedule posts that should be published automatically in a future date.


A network tool, similar to the pingback, used to notify a website when someone else has linked or referred to it. The difference between the two is that Trackbacks are more often subject of spam.


A commenter whose sole purpose is to attack the views expressed on a blog and incite a flamewar, for example, a liberal going to a conservative blog, or vice versa. The word trolling means literally ‘to fish’, ie. when the troll fishes for a clashback from the blog writer and/or pro commenters. Many trolls will leave their remarks on multiple posts and continue to visit the blog, sparking spirited debate amongst the blog’s regular readers. Trolls’ verbosity can range from eloquent to crass, although most trolls probably fall into the latter category. Originally, trolling only meant the custom where someone was commenting just to get a flamewar going, by using exaggarated points of view not held by themselves.



Also called unique visitors, it refers to the number of humans that visited a website in a given time frame. Suppose 3 people visited a blog in a given day, where 2 of them visited the blog twice, and each flipped a toal of 5 pages. On that day, this blog would have had 3 unique visitors, 5 total visitors, and 15 page views


Acronym for Uniform Resource Locator, sometimes used as a synonym for Uniform Resource Identifies (URI). The URL includes a domain name and a protocol to be used. For example, when a browser sees the URL https://www.domain.com it knows that it will need to send a secure http request to the host domain.com.



A video blog; a vlogger is a video blogger (e.g. someone who records himself interviewing people of a certain field).


A marriage between the words forage and video defined as “The act of foraging for video on the internet and sharing it with others.” Bloggers or vloggers who share streaming or downloaded video content on the web often engage in voraging, scouring search engines and obscure websites to present a curated collection of videos that usually fall within a set theme or editorial perspective.

Viral Content

Content that spreads very fast on the Internet, just like a flu virus would in real life. The content itself can be an article, a picture, or a video, but it must be very funny, controversial or information so that people feel an urge to blog about it, to tell their friends about it and so on.


Web Keynoting

Having a blog’s text dictated by a web keynote (also, voice professional). Service provided by Ch4tter.


Referring to tiny (width-wise) layouts. Coined by Rhiannon Phillips.

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